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Professor
Member of the School of Marketing in the Australian School of Business
Ph.D Marketing Arizona State University
B.Tech., Electrical Engineering,
Indian Institute of Technology,
Madras, India
Research interests
Statistical & Econometric Modeling: Modeling Unobserved Heterogeneity ? Judgmental Uncertainty & Latent Class Models; Duration Models; Causality
Preference Formation and Consumer Decision Making:Consumer Conviction; Intention-Behavior Models;Customer Satisfaction and Loyalty; Evaluation of Brand Extensions.
Marketing Strategy: Customer-based Analysis of M&As; Innovation Generation and Diffusion; Product Market Evolution and Firm Performance; Competition and Firm Survival; Buyer-Seller Relationships; Complaint Management and Services Marketing.
Recent Publications
Chandrashekaran, Murali, Kristin N. Rotte, Rajdeep Grewal, and Stephen S. Tax (forthcoming), “Satisfaction Strength and Customer Loyalty,” Journal of Marketing Research.
Rotte, Kristin N., Murali Chandrashekaran, Stephen Tax, and Rajdeep Grewal (forthcoming), “Forgiven but not Forgotten: Covert Uncertainty and the Paradox of Defection-Despite-Trust,” 3 (July), Journal of Consumer Psychology.
Kardes, Frank R., Steven Posavac, David Silvera, Maria Cronely, David Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul Herr and Murali Chandrashekaran (forthcoming), “Debiasing Omission Neglect,” in Journal of Business Research.
Chandrashekaran, Murali, Kristin N. Rotte, and Rajdeep Grewal (2005), “Knowledge in Error: Decoding Consumer Judgments with the JUMP Model,” in Applying Social Cognition to Consumer-focused Strategy, Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates.
Kardes, Frank R., Murali Chandrashekaran, and James J. Kellaris (2003), “Preference Construction and Reconstruction,” in Experimental Business Research, eds. Amnon Rapoport and Rami Zwick, Dordrecht, The Netherlands: Kluwer.
Chandrashekaran, Murali, Kevin McNeily, Frederick Russ, and Detelina Marinova (2000), “From Uncertain Intentions to Actual Behavior: A Threshold Model of ‘Whether’ and ‘When’ Salespeople Quit,” Journal of Marketing Research, 37 (November), 463-479.
Chandrashekaran, Murali, Raj Mehta, Rajesh Chandrashekaran and Rajdeep Grewal (1999), “Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Process Model of Innovation Generation,” Journal of Marketing Research, 36 (Feb.), 95-112.
Tax, Stephen S., Stephen W. Brown, and Murali Chandrashekaran (1998) “Customer Evaluations of Service Recovery Experiences: Implications for Relationship Marketing,” Journal of Marketing, 66 (April), 60-76.
Current teaching activities
Core Marketing – Full-time MBA (Teaching evaluations)
Marketing Strategy – EMBA (Teaching evaluations and student comments)
Corporate Social Responsibility – Full-time MBA (Teaching evaluations)
Current committee work
Post-graduate curriculum committee (Chair)
Marketing & Branding Working Party – AGSM/FCE Integration
AGSM Research Committee
AGSM Standing Committee
Executive development programs for 2006
Johnson & Johnson Global Marketing Excellence Program (US: Feb 2006 & Aug 2006)
Eli Lilly (Australia) Marketing Strategy Retreat (July 2006)
Johnson & Johnson (Australia) Marketing Strategy (Sept 2006)
Contact details
Tel: +61 2 9385 9698
Fax: +61 2 9663 1985
Room 3033, Quad
Email: muralic@agsm.edu.au
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