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Senior Lecturer in Marketing
Member of the School of Marketing in the Australian School of Business
Ph.D., University of Cincinnati, Cincinnati, OH Marketing
B.S.B.A., Xavier University (cum laude), Cincinnati, OH Marketing
Reseach Interests
Customer Relationship Management
- Customer Migration across channels/new technologie
- Customer Retention vs. Customer Acquisition
- Customer vulnerability following service failures and recovery
- Evolution of opportunism in business-to-business relationships
- Managing profitability of relationships
Product Management Issues
- Uncertainty reduction through strategic actions
- Brand extensions
Organizational Issues
- Internal Marketing, e.g., technology upgrades
- Organizational culture, market orientation and firm performance
Teaching Activities
Services Marketing
CV
Contact details
Tel: +61 2 9385 9708
Fax: +61 2 9663 1985
Room 3016, Quad
Email: kristinr@agsm.edu.au
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